Last edited by Mern
Tuesday, November 17, 2020 | History

3 edition of Marketing simulation found in the catalog.

Marketing simulation

Bob Brobst

Marketing simulation

analysis for decision making

by Bob Brobst

  • 247 Want to read
  • 25 Currently reading

Published by Harper & Row in New York .
Written in English

    Subjects:
  • Marketing -- Simulation methods.,
  • Marketing -- Management -- Simulation methods.

  • Edition Notes

    StatementBob Brobst, Ronald F. Bush.
    ContributionsBush, Ronald F., Bush, Ronald F.
    Classifications
    LC ClassificationsHF5415 .B678 1983
    The Physical Object
    Paginationvii, 152 p. ;
    Number of Pages152
    ID Numbers
    Open LibraryOL3492098M
    ISBN 10006041104X
    LC Control Number82011942

    Using perceptual maps, students make decisions about launching new products in the context of impending market competition. Groups of six players compete in the launch of a new or enhanced product by positioning their brand at an ideal place in the market. Decisions are made in real time, and costs are incurred with positioning changes. Launching new products into new or established markets . In this General Manager simulation, the penultimate capstone project, students pull together all the disciplines of operating a full-service hotel for profitability - marketing the hotel, setting competitive room rates, and selling rooms and banquets while maintaining hotel . The simulation is competitive, and you must carefully analyze what marketing mixes competitors are offering and what customers they are targeting because that obviously impacts the strengths and weaknesses of your firm and choices that customers have in the market.


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Marketing simulation by Bob Brobst Download PDF EPUB FB2

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